Call for Papers

The workshop invites submissions on all topics in AI driven online advertising, with emphasis on areas in the following unexhausted list.

  • Market Design
    • Economics theory
    • Algorithmic game theory
    • Mechanism design
    • Auction
    • Matching market
    • Automated bidding strategies and bid optimization
    • Advertising exchanges and advertisement allocation platforms
    • Competition, cooperation, and stability in advertisement markets
    • Incentive alignment in online advertising ecosystems
    • Fraud and trust in advertising networks
  • Generative AI
    • AI-generated content for advertisements
    • Generative models for images, video, audio, text, etc.
    • Image and video editing using generative networks
    • Evaluating quality, diversity, and bias in AI-generated content
    • Controllable generation and personalisation
    • Impact on creativity and media professionals
  • Ethics
    • Transparency, explainability, and accountability
    • Privacy preserving in targeted advertising
    • Algorithmic fairness in advertisement delivery and pricing
    • Mitigating harmful content - toxic, violent, hateful
    • Combating misinformation in online advertising
    • Political advertising and ethical regulation
    • Broader societal impacts of AI in online advertising

Submissions should follow the Web Conference 2024 author instructions and the Web Conference 2024 paper template. Submission can be in the form of long papers of 8 pages and shorter papers of 4 pages (excluding references & appendix). 1 additional content page is allowed for the camera-ready version. Supplementary material such as appendices, proofs, and derivations may be attached to the paper. All papers will undergo double-blind peer review.

Submission site via Easychair: The Web Conference 2024 Workshop

Submission deadline: 12 February 2024

Author notification: 4 March 2024

Camera ready deadline: 11 March 2024

Workshop: 13 May 2024

All submission deadlines are end-of-day in the Anywhere on Earth (AoE) time zone.

If you have any questions, please contact us via email: